Marketing analytics, formula-free.
Formula Genius helps marketing teams generate validated spreadsheet formulas, SQL queries, and regex patterns from plain-English descriptions. Common challenge: data from google ads, meta, linkedin, and email tools all have different formats. Get accurate results in seconds, not hours.
Build campaign dashboards, attribution models, and conversion funnels without fighting spreadsheet syntax. Validated formulas in seconds.
"Calculate conversion rate from impressions to signups by campaign"
=IFERROR(COUNTIFS(signups, campaign, "="&A2) / COUNTIFS(impressions, campaign, "="&A2), 0)Spreadsheet challenges that marketing teams face every day.
Campaign data is messy
Data from Google Ads, Meta, LinkedIn, and email tools all have different formats. Cleaning and normalizing takes hours before analysis can begin.
Attribution formulas are complex
Multi-touch attribution, weighted scoring, and funnel analysis require formulas that most marketers can't write from scratch.
Reporting deadlines are tight
Weekly performance reports, monthly board slides, quarterly reviews — there's never enough time to build formulas properly and verify them.
Real formulas for marketing teams
Describe what you need. Get a validated formula in seconds.
"Calculate ROAS for each campaign from ad spend and revenue columns"
=IFERROR(revenue/ad_spend, 0)"Pull campaign performance data from another sheet and filter for active campaigns"
=QUERY(IMPORTRANGE(url, "Sheet1!A:F"), "SELECT Col1, Col2, Col5 WHERE Col6 = 'Active' ORDER BY Col5 DESC")"Calculate 7-day rolling average of daily signups"
=AVERAGE(OFFSET(B2, -6, 0, 7, 1))"Funnel conversion rates between stages"
SELECT stage,
COUNT(*) AS users,
ROUND(COUNT(*)::numeric / LAG(COUNT(*)) OVER (ORDER BY stage_order) * 100, 1) AS conversion_pct
FROM funnel_events
GROUP BY stage, stage_order
ORDER BY stage_order;Features that matter for marketing teams.
Google Sheets native
QUERY, IMPORTRANGE, ARRAYFORMULA — the Google Sheets functions marketing teams actually use, generated with proper syntax and error handling.
Dashboard-ready output
Formulas designed for live dashboards. Dynamic ranges that grow with data, conditional formatting rules, and sparkline formulas.
UTM and campaign parsing
Extract UTM parameters, parse campaign names, and normalize source data with regex and text formulas — no manual cleanup.
Cross-platform data merging
XLOOKUP and QUERY formulas to combine data from multiple ad platforms into unified dashboards.
Frequently asked questions
Can it handle Google Sheets formulas?
Yes. Google Sheets is a first-class citizen. QUERY, IMPORTRANGE, ARRAYFORMULA, FILTER, and all Sheets-specific functions are supported.
Does it work with UTM parameters?
Yes. Describe what you need to extract (source, medium, campaign) and get regex or text formulas that parse UTM strings reliably.
Can I generate pivot-table-like summaries?
Absolutely. QUERY with GROUP BY and PIVOT clauses, or SUMIFS-based summary tables — describe the output you need and get the formula.
Ready to stop debugging formulas?
Describe what you need in plain English. Get a validated formula — with explanations and edge-case checks.